It is a fact that Hispanics consume media in English and Spanish.
Probably, if you’re only trying to connect with this audience in a single language, you are missing more opportunities to engage with the entire family, like the Abuela (grandmother).
Don’t forget this: “Might a grandmother is paying for the trip and speaks one language, while the person pushing for the trip speaks another.”*
Check some facts about the Hispanic Travel Market in our latest infographic to engage with the Latino audience:
Source: TMG Hispanic.