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Insights and Content to Connect Brands with the Multicultural and Hispanic Audience

Some facts about the hispanic travel market

It is a fact that Hispanics consume media in English and Spanish.

Probably, if you’re only trying to connect with this audience in a single language, you are missing more opportunities to engage with the entire family, like the Abuela (grandmother).

Don’t forget this: “Might a grandmother is paying for the trip and speaks one language, while the person pushing for the trip speaks another.”*

Check some facts about the Hispanic Travel Market in our latest infographic to engage with the Latino audience:

Source: TMG Hispanic.

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