Insights and Content to Connect Brands with the Multicultural and Hispanic Audience

Simmons Report: “Advertising in Spanish matters, even among English-dominant Hispanics”

According to a Simmons Report 2018:

Hispanics, even many English-dominant Hispanics, still have emotional ties to the Spanish language that carry over to companies that advertise in Spanish. For instance, 53% of Spanish-dominant Hispanics and 27% of English-dominant Hispanics say, “When I hear a company advertise in Spanish, it makes me feel like they respect my heritage and want my business.” Spanish-language advertising can drive purchase decisions and brand loyalty for this group.

Advertising and Media by Language Preference for Hispanic Audience:


You can download the full report by Simmons here: State of the Hispanic-American Consumer 2018

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