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Insights and Content to Connect Brands with the Multicultural and Hispanic Audience

Prisa Brand Solutions: No. 1 Hispanic Ad Focus

Prisa Brand Solutions, one of the largest global media groups in Spain and in Spanish-speaking markets, tops the ranks as the company with the greatest reach in the U.S. Hispanic market.

Prisa Brand Solutions operates its own websites targeting Hispanic audiences all around the world. These include elpais.com, which has become one of the most widely-read news, entertainment, lifestyle Spanish websites, and as.com, one of the most important sports sites aimed at Latin audiences.

In addition, to having their own sites targeting Hispanic audiences in the US, Prisa Brand Solutions also owns Mobvious America, which specializes in mobile advertising and Hispanic audiences. By using innovative partners’ technology, Mobvious is able to reach target audiences utilizing relevant data such as acculturation, generation, language, and country of origin that are key in determining Hispanic behavior. This, in turn, allows brands to secure effective engagement.

 

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