Prisa Brand Solutions, the largest global media group in Spain and in the U.S. to reach Hispanic audiences, today announced the appointments of Ashley Perkins as East Coast VP of Sales, and Laura Saldivar as West Sales Director. Perkins will be based in New York, and Saldivar in California. They will focus on sales strategy and business development in the United States.
Ashley Perkins has over 10 years of experience guiding brand development using a total market approach. She has a wealth of experience in mobile advertising and multicultural market segments. Her expertise includes the use of deep learning from consumers’ mobile ecosystems and their geolocation data to comprehensively understand their past, present, and future consumption, and how to leverage this to reach target audiences using premium content, video, and mobile tools.
Laura Saldivar is a media sales leader with over 20 years of experience helping companies connect with multicultural audiences in the U.S. She is a proven, client-focused marketer who specializes in identifying and aligning clients’ advertising needs with emerging products and services.
Saldivar has created winning sales growth strategies and executed customized integrated media campaigns for many Fortune 500 companies. She has broad expertise in multi-media solutions, and extensive experience in digital, audio, and broadcast sales. Saldivar has had successful leadership roles at companies like Entravision, Disney, Pandora, and, most recently, Grupo Radio Centro.
“Prisa Brand Solutions continues its growth and progress in the North American market. This led us to hire both Ashley and Laura,” said Jose Antonio Ortega Carrero, Chief Executive Officer of Prisa Brand Solutions in the U.S. “We continue to build our team with the skill sets our customers needs. We welcome our newest team members and look forward to a long and successful future together.”