According to The Center for Multicultural Science, In 2018, the non-Latino White population made up about 60% of the U.S. population. Conversely, by 2060, the multicultural segments are projected to make up the majority (56%) of the United States population.
This infographic used some insights from The Center for Multicultural Science latest report which it’s premised is: “If the New Mainstream is multicultural, all measures, moving forward, must reflect this. It sounds straightforward, but measuring and acting on the diversity of the U.S. has significant and paradigm-shifting marketing implications“.
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