That’s up from #5; Ad Age’s Hispanic Fact Pack 2018 ratifies Prisa acquisition
Brands that want to reach U.S. Hispanics should look to Mobvious. So says Advertising Age’s Hispanic Fact Pack 2018, which ranks Mobvious #3 among all mobile companies, up from #5 a year earlier.
Mobvious, which specializes in providing mobile advertising solutions for the Hispanic market in the U.S., was recently acquired by Prisa Brand Solutions. The new ranking validates Prisa’s decision to enter this market.
In addition to the jump by Mobvious, Full Screen Mexico, sister company of Mobvious, and also part of Prisa, placed fourth on Ad Age’s list.
Mobvious has stood out for being an authentic company in mobile advertising for the Hispanic market, the company is led by Isabel Rafferty, a U.S. Hispanic, over her career she has acquired an extensive experience and understanding of this market and online industry, in the country.
“We’re very pleased that Advertising Age has recognized our surging growth in this year’s Hispanic Fact Pack,” said Mobvious Founder and CEO Isabel Rafferty. “Our objective is to help advertisers and agencies reach Hispanic audiences effectively. This ranking demonstrates our commitment to transparency and real results.”
A few key insights from the Hispanic Fact Pack:
- 51 percent of the U.S. Hispanic population is younger than 30. The median age among Hispanics is 29, compared to 41 for non-Hispanics
- Procter & Gamble Co., the No. 1 advertiser in Hispanic media, spent $336 million to reach this market in 2017
- 60 percent of Hispanic adults prefer to watch TV either only in English (35 percent) or mostly in English but with some Spanish (25 percent)
- Nearly two-thirds (66 percent) of Hispanic adults online own at least one smart-home device
The complete Hispanic Fact Pack 2018 may be downloaded here: