Focusing on Mexican, Brazilian and Argentinean travelers, a study made by Expedia explores the intricacies of these three unique markets. Travelers in these countries show distinct preferences, like a method of travel and where they travel as well as specific motivations and sources of influence for traveling as it relates to content, advertisers, and the types of vacations they seek.
The study shows that good deals, destination information, premium content, and advertising are the four biggest determining factors for Latino travelers.
Audiences seek inspiration from a variety of quality sources, for this, it is important to create a multi-platform strategy to reach and influence travelers through relevant content, and the importance of the correct usage of the data throughout the purchase journey.
Our latest infographic shows some takeaways from Expedia Study, and our capabilities to connect and engage with the Latin America audiences.