Insights and Content to Connect Brands with the Multicultural and Hispanic Audience

Is Spanish important for your multicultural marketing plan?

According to the U.S. Census data, the number of Spanish speakers in the country has been continuously growing since 1980, from an estimated 10 million to 15 million in 1990, 25 million in 2000, and 37 million in 2015, and it is estimated to reach up to 41 Million in the next 3 years.

Simmons released a study about the importance of the Spanish language to target the U.S. Hispanic Audience, it says “Hispanics, even many English-dominant Hispanics, still have emotional ties to the Spanish language that carry over to companies that advertise in Spanish. For instance, 53% of Spanish-dominant Hispanics and 27% of English-dominant Hispanics say, “When I hear a company advertise in Spanish, it makes me feel like they respect my heritage and want my business.” Spanish-language advertising can drive purchase decisions and brand loyalty for this group”.

Know more key facts about why the Spanish language is still relevant when targeting Hispanics.



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