Soccer (fútbol) has long been a favorite sport among Hispanic fans. According to Nielsen: Sports viewership typically varies by race and ethnicity, and for soccer, U.S. Hispanic viewers accounted for the vast majority of viewership in 2017. In fact, Hispanics accounted for an overwhelming 68% of soccer’s viewership during the year, compared to about 12% of viewership to all sports. Over 97 million people watched at least six minutes of a soccer match last year, and over 32 million of them were Hispanic.
Check out our new infographic and know how important is for the U.S. Hispanic Audience the fútbol consumption and explore advertising opportunities with as.com.
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