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Connecting Brands with the Multicultural Audience

Infographic: Facts on the Latino Vote

According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up an estimated 11% of all voters nationwide on Election Day, nearly matching their share of the U.S. eligible voter population (U.S. citizens ages 18 and older).

Here is an infographic with takeaways about Latino voters and the 2018 elections.

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