US Hispanics

The Power of Radio with the Hispanic Audience

According to Nielsen, the radio continues to be ‘the top reach vehicle’ for Hispanic adults   Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to …

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Infographic: Facts on the Latino Vote

According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up an …

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New Infographic: The New Mainstream is Multicultural

According to The Center for Multicultural Science, In 2018, the non-Latino White population made up about 60% of the U.S. population. Conversely, by 2060, the multicultural segments are projected to make up the majority (56%) of the United States population. This infographic used some insights from The Center for Multicultural Science latest report which it’s …

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Infographic: Soccer (fútbol) consumption in Hispanics Americans

Soccer (fútbol) has long been a favorite sport among Hispanic fans. According to Nielsen: Sports viewership typically varies by race and ethnicity, and for soccer, U.S. Hispanic viewers accounted for the vast majority of viewership in 2017. In fact, Hispanics accounted for an overwhelming 68% of soccer’s viewership during the year, compared to about 12% of viewership …

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Hispanic female leaders in the digital content monetization industry

Published by: HispanicAd.com Alicia López (Webconsultas), Guiedani Nogueda López  (GINMedia), Denisse Caballero (Mobvious), Prisca Dumas (Summon Press) and Natalia Garza (Multimedios Digital) tell us about the challenges in the digital content industry. In the digital industry nowadays it’s really common to talk about content monetization. For the Merriam-Webster Dictionary to “Monetize” means “to coin into …

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Simmons Report: “Advertising in Spanish matters, even among English-dominant Hispanics”

According to a Simmons Report 2018: Hispanics, even many English-dominant Hispanics, still have emotional ties to the Spanish language that carry over to companies that advertise in Spanish. For instance, 53% of Spanish-dominant Hispanics and 27% of English-dominant Hispanics say, “When I hear a company advertise in Spanish, it makes me feel like they respect …

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Mobvious Now #3 Mobile Ad Company for U.S. Hispanics

That’s up from #5; Ad Age’s Hispanic Fact Pack 2018 ratifies Prisa acquisition Brands that want to reach U.S. Hispanics should look to Mobvious. So says Advertising Age’s Hispanic Fact Pack 2018, which ranks Mobvious #3 among all mobile companies, up from #5 a year earlier. Mobvious, which specializes in providing mobile advertising solutions for …

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Latina Leadership: An Interview With Mobvious CEO Isabel Rafferty

Interview by Court Stroud published in Forbes.com  She must be the secretary — or so some people assume. She’s young, female and a Mexican immigrant. These people are wrong. Isabel Rafferty is the Chief Executive Officer of Mobvious America, a mobile marketing solution company focused on the U.S. Hispanic marketplace.   “Life and destiny surprise …

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Use the Spanish Language to Reach the Hispanic Soul

Isabel Rafferty, Founder and CEO, Mobvious.  The celebration of Hispanic Heritage Month in the U.S. provides an opportune moment to reflect on the many ways that this community’s traditions and customs have shaped the nation’s personality. By the year 2020 there will be an estimated 40 million Spanish speakers in the U.S. Reaching that large …

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