Reports

Latin America Travel Trends and the importance of the content

Focusing on Mexican, Brazilian and Argentinean travelers, a study made by Expedia explores the intricacies of these three unique markets. Travelers in these countries show distinct preferences, like a method of travel and where they travel as well as specific motivations and sources of influence for traveling as it relates to content, advertisers, and the …

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Infographic: Hispanic Centennials – English or Spanish?

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The CMC 2019 Guide has new market data and insights on Hispanic Centennials, including statistics, digital habits, cultural nuances, purchase behavior, high-purchase categories, and favorite brands. Check out our new infographic with some …

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The Power of Radio with the Hispanic Audience

According to Nielsen, the radio continues to be ‘the top reach vehicle’ for Hispanic adults   Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to …

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New Infographic: The New Mainstream is Multicultural

According to The Center for Multicultural Science, In 2018, the non-Latino White population made up about 60% of the U.S. population. Conversely, by 2060, the multicultural segments are projected to make up the majority (56%) of the United States population. This infographic used some insights from The Center for Multicultural Science latest report which it’s …

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Infographic: Soccer (fútbol) consumption in Hispanics Americans

Soccer (fútbol) has long been a favorite sport among Hispanic fans. According to Nielsen: Sports viewership typically varies by race and ethnicity, and for soccer, U.S. Hispanic viewers accounted for the vast majority of viewership in 2017. In fact, Hispanics accounted for an overwhelming 68% of soccer’s viewership during the year, compared to about 12% of viewership …

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Simmons Report: “Advertising in Spanish matters, even among English-dominant Hispanics”

According to a Simmons Report 2018: Hispanics, even many English-dominant Hispanics, still have emotional ties to the Spanish language that carry over to companies that advertise in Spanish. For instance, 53% of Spanish-dominant Hispanics and 27% of English-dominant Hispanics say, “When I hear a company advertise in Spanish, it makes me feel like they respect …

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