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Hispanic female leaders in the digital content monetization industry

Published by: HispanicAd Alicia López (Webconsultas), Guiedani Nogueda López  (GINMedia), Denisse Caballero (Mobvious), Prisca Dumas (Summon Press) and Natalia Garza (Multimedios Digital) tell us about the challenges in the digital content industry. In the digital industry nowadays it’s really common to talk about content monetization. For the Merriam-Webster Dictionary to “Monetize” means “to coin into …

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Mobile ad technology: 4 powerful takeaways for businesses on the Hispanic market

Published by Hernan Tagliani for bizjournals.com Technology has fundamentally changed the consumer experience and the marketing rulebook. According to the Nielsen report, 60 percent of U.S. Hispanics were born or grew on the Internet era vs. 40 percent of non-Hispanics. U.S. Hispanics over-index by 9 percent for smartphone ownership and 99 percent of their households have a …

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Mujeres líderes e hispanas en la industria de monetización de contenidos digitales

Publicado en: marketingdirecto.com Alicia López, Guiedani Nogueda López, Denisse Caballero, Prisca Dumas y Natalia Garza nos hablan sobre los retos en la industria de los contenidos digitales. En la industrial digital hoy en día es frecuente hablar de la monetización de contenidos. Para la Real Academia “Monetizar” significa “hacer moneda”, que en palabras más simples sería “hacer dinero”. …

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