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Mobile ad technology: 4 powerful takeaways for businesses on the Hispanic market

Published by Hernan Tagliani for bizjournals.com Technology has fundamentally changed the consumer experience and the marketing rulebook. According to the Nielsen report, 60 percent of U.S. Hispanics were born or grew on the Internet era vs. 40 percent of non-Hispanics. U.S. Hispanics over-index by 9 percent for smartphone ownership and 99 percent of their households have a …

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Mujeres líderes e hispanas en la industria de monetización de contenidos digitales

Publicado en: marketingdirecto.com Alicia López, Guiedani Nogueda López, Denisse Caballero, Prisca Dumas y Natalia Garza nos hablan sobre los retos en la industria de los contenidos digitales. En la industrial digital hoy en día es frecuente hablar de la monetización de contenidos. Para la Real Academia “Monetizar” significa “hacer moneda”, que en palabras más simples sería “hacer dinero”. …

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Mobvious Now #3 Mobile Ad Company for U.S. Hispanics

That’s up from #5; Ad Age’s Hispanic Fact Pack 2018 ratifies Prisa acquisition Brands that want to reach U.S. Hispanics should look to Mobvious. So says Advertising Age’s Hispanic Fact Pack 2018, which ranks Mobvious #3 among all mobile companies, up from #5 a year earlier. Mobvious, which specializes in providing mobile advertising solutions for …

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Latina Leadership: An Interview With Mobvious CEO Isabel Rafferty

Interview by Court Stroud published in Forbes.com  She must be the secretary — or so some people assume. She’s young, female and a Mexican immigrant. These people are wrong. Isabel Rafferty is the Chief Executive Officer of Mobvious America, a mobile marketing solution company focused on the U.S. Hispanic marketplace.   “Life and destiny surprise …

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Isabel Rafferty de Mobvious: Las marcas necesitan crecer con la audiencia hispana

Published by Produ Media  Para la fundadora y CEO de Mobvious América, Isabel Rafferty, la marcas deben ir mucho más allá del idioma. “¿De qué se trata? ¿De que nuestras marcas hablen español o de que realmente les hablen a los corazones hispanos? Como anunciantes, debemos ser parte del mercado latino para comprenderlo realmente y …

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How To Win Hearts Of Hispanic Millennials With Mobile Marketing

Published in Mediapost by Isabel Rafferty, CEO Mobvious It’s no secret the Hispanic market has become an attractive segment for global and local companies, due to its size. Per Nielsen, the U.S. Latino population will reach more than 119 million people by 2060. In addition, it has shown a significant rise in their purchasing power, …

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Ad Age’s Hispanic Fact Pack 2018 Presents the Leading Ad Focus Companies of the U.S. Hispanic Market

Mobvious, the company specialized in providing digital advertising solutions to the U.S. Hispanic market, and recently acquired by Prisa Brand Solutions, has been placed at the third spot on the Hispanic Fact Pack 2018 ranking as one of the networks with the highest reach within the Hispanic market in the United States. According to Ad …

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Mobvious destaca en el top 3 de empresas de mercadeo digital para el mercado hispano

Mobvious, la empresa especializada en brindar soluciones de publicidad digital para el mercado hispano en EE UU que fue adquirida recientemente por Prisa Brand Solutions, destaca como una las redes con mayor alcance en el mercado hispano de EE UU. Según la publicación de Ad Age, Mobvious escaló a la tercera posición en 2018 desde la posición número …

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