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Hispanic female leaders in the digital content monetization industry

Published by: HispanicAd Alicia López (Webconsultas), Guiedani Nogueda López  (GINMedia), Denisse Caballero (Mobvious), Prisca Dumas (Summon Press) and Natalia Garza (Multimedios Digital) tell us about the challenges in the digital content industry. In the digital industry nowadays it’s really common to talk about content monetization. For the Merriam-Webster Dictionary to “Monetize” means “to coin into …

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Mobile ad technology: 4 powerful takeaways for businesses on the Hispanic market

Published by Hernan Tagliani for bizjournals.com Technology has fundamentally changed the consumer experience and the marketing rulebook. According to the Nielsen report, 60 percent of U.S. Hispanics were born or grew on the Internet era vs. 40 percent of non-Hispanics. U.S. Hispanics over-index by 9 percent for smartphone ownership and 99 percent of their households have a …

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Mujeres líderes e hispanas en la industria de monetización de contenidos digitales

Publicado en: marketingdirecto.com Alicia López, Guiedani Nogueda López, Denisse Caballero, Prisca Dumas y Natalia Garza nos hablan sobre los retos en la industria de los contenidos digitales. En la industrial digital hoy en día es frecuente hablar de la monetización de contenidos. Para la Real Academia “Monetizar” significa “hacer moneda”, que en palabras más simples sería “hacer dinero”. …

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Mobvious Now #3 Mobile Ad Company for U.S. Hispanics

That’s up from #5; Ad Age’s Hispanic Fact Pack 2018 ratifies Prisa acquisition Brands that want to reach U.S. Hispanics should look to Mobvious. So says Advertising Age’s Hispanic Fact Pack 2018, which ranks Mobvious #3 among all mobile companies, up from #5 a year earlier. Mobvious, which specializes in providing mobile advertising solutions for …

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Latina Leadership: An Interview With Mobvious CEO Isabel Rafferty

Interview by Court Stroud published in Forbes.com  She must be the secretary — or so some people assume. She’s young, female and a Mexican immigrant. These people are wrong. Isabel Rafferty is the Chief Executive Officer of Mobvious America, a mobile marketing solution company focused on the U.S. Hispanic marketplace.   “Life and destiny surprise …

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Isabel Rafferty of Mobvious: Brands Need To Grow With The Hispanic Audience

Published by Produ Media  According to Isabel Rafferty, Founder, and CEO of the Mobvious America mobile marketing firm, brand communications must go beyond language. “Is it about advertising brands in the Spanish language or actually speaking to Hispanic hearts? As marketers, we need to be part and parcel of the Latino market to truly understand …

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Use the Spanish Language to Reach the Hispanic Soul

Isabel Rafferty, Founder and CEO, Mobvious.  The celebration of Hispanic Heritage Month in the U.S. provides an opportune moment to reflect on the many ways that this community’s traditions and customs have shaped the nation’s personality. By the year 2020 there will be an estimated 40 million Spanish speakers in the U.S. Reaching that large …

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Isabel Rafferty CEO de Mobvious : La publicidad móvil y los millennials hispanos en Estados Unidos

Es una realidad que en la actualidad, el uso de los móviles hoy en dia crece a pasos agigantados en el mundo, y más aún en la población hispana en los Estados Unidos. En términos de publicidad y marketing existen grandes oportunidades para las marcas aprovechen este crecimiento en esta importante población, tanto en el …

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Time To Add Hispanic Marketing To Your Shopping Cart

Published in Forbes by Isaac Mizrahi In 2017, a few business media outlets reported U.S. retail sales were diminishing due to a decline in Hispanic consumer visits, driven mostly by the political environment and fear around the immigration debate. The perception was that a sizable number of Hispanics were shopping less because they were afraid …

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