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Prisa Brand Solutions in the U.S. Hispanic Market

Get to know more about Prisa Brand Solutions and our capabilities to connect and engage with the U.S. Hispanic Audience. We are a one-stop solution for your digital efforts, designed to convert customers into consumers. Prisa owns and operates more than 50 sites and radio stations to connect whit the U.S. Hispanic Audience. Don’t forget that in-culture …

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Telecom Industry: Hispanics have become Super Consumers

According to Nielsen, Hispanics have become Super Consumers. Their high usage and engagement with mobile devices cross-functionally provide an interesting opportunity for those in the mobile space. With a population that will account for more than half of the population growth in the U.S. by 2020 and nearly 85% of growth by 2060, their current $1.4 …

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Prisa Brand Solutions: No. 1 Hispanic Ad Focus

Prisa Brand Solutions, one of the largest global media groups in Spain and in Spanish-speaking markets, tops the ranks as the company with the greatest reach in the U.S. Hispanic market. Prisa Brand Solutions operates its own websites targeting Hispanic audiences all around the world. These include elpais.com, which has become one of the most …

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Prisa Brand Solutions’ Growth Strategy Continues with New Hires in Sales and Business Development in the United States

Ashley Perkins and Laura Saldivar will continue to drive sales growth for Prisa Brand Solutions in the U.S. Hispanic market. Prisa Brand Solutions, the largest global media group in Spain and in the U.S. to reach Hispanic audiences, today announced the appointments of Ashley Perkins as East Coast VP of Sales, and Laura Saldivar as …

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Is Spanish important for your multicultural marketing plan?

According to the U.S. Census data, the number of Spanish speakers in the country has been continuously growing since 1980, from an estimated 10 million to 15 million in 1990, 25 million in 2000, and 37 million in 2015, and it is estimated to reach up to 41 Million in the next 3 years. Simmons …

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Infographic: Hispanic Centennials – English or Spanish?

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The CMC 2019 Guide has new market data and insights on Hispanic Centennials, including statistics, digital habits, cultural nuances, purchase behavior, high-purchase categories, and favorite brands. Check out our new infographic with some …

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The Power of Radio with the Hispanic Audience

According to Nielsen, the radio continues to be ‘the top reach vehicle’ for Hispanic adults   Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to …

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Infographic: Facts on the Latino Vote

According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up an …

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New Infographic: The New Mainstream is Multicultural

According to The Center for Multicultural Science, In 2018, the non-Latino White population made up about 60% of the U.S. population. Conversely, by 2060, the multicultural segments are projected to make up the majority (56%) of the United States population. This infographic used some insights from The Center for Multicultural Science latest report which it’s …

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Infographic: Soccer (fútbol) consumption in Hispanics Americans

Soccer (fútbol) has long been a favorite sport among Hispanic fans. According to Nielsen: Sports viewership typically varies by race and ethnicity, and for soccer, U.S. Hispanic viewers accounted for the vast majority of viewership in 2017. In fact, Hispanics accounted for an overwhelming 68% of soccer’s viewership during the year, compared to about 12% of viewership …

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