Infographic

The Power of Radio with the Hispanic Audience

According to Nielsen, the radio continues to be ‘the top reach vehicle’ for Hispanic adults   Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%, according to …

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Infographic: Facts on the Latino Vote

According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up an …

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New Infographic: The New Mainstream is Multicultural

According to The Center for Multicultural Science, In 2018, the non-Latino White population made up about 60% of the U.S. population. Conversely, by 2060, the multicultural segments are projected to make up the majority (56%) of the United States population. This infographic used some insights from The Center for Multicultural Science latest report which it’s …

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Infographic: Soccer (fútbol) consumption in Hispanics Americans

Soccer (fútbol) has long been a favorite sport among Hispanic fans. According to Nielsen: Sports viewership typically varies by race and ethnicity, and for soccer, U.S. Hispanic viewers accounted for the vast majority of viewership in 2017. In fact, Hispanics accounted for an overwhelming 68% of soccer’s viewership during the year, compared to about 12% of viewership …

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