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Save the Date: Hispanic Heritage Month

Hispanic Heritage Month (from September 15th to October 15th) celebrates the long and important presence of Hispanics in the United States. During this important date, Prisa Brand Solutions offers media digital solutions in its owned and operated websites to help the brands and advertisers to connect and engage with the U.S. Hispanic Audience. Take a …

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Some facts about the hispanic travel market

It is a fact that Hispanics consume media in English and Spanish. Probably, if you’re only trying to connect with this audience in a single language, you are missing more opportunities to engage with the entire family, like the Abuela (grandmother). Don’t forget this: “Might a grandmother is paying for the trip and speaks one …

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USWNT Victory Tour: Hispanics Drive Passion For Women’s Football

New infographic: USWNT and why it is important to connect during this important event with the U.S. Hispanic fans. Fanaticism about women’s football is driven mainly by Hispanics: nearly three-fifths of respondents in a study described themselves as female soccer fans, a quarter unconditionally, compared with 39% of non-Hispanics. With the US national team just making …

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Prisa Brand Solutions’ Growth Continues in the United States as the #1 Hispanic Ad Focus Publisher Network

Press release: Prisa Brand Solutions announced that it was ranked #1 in Comscore’s Hispanic Ad Focus in May 2019 for the second month in a row. The company announced a new partnership with Google. Jorge Serrano, GroupM, Latam Head of Trading mentioned that “GroupM is fully committed with brand safety and high-quality content as the …

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Prisa Brand Solutions in the U.S. Hispanic Market

Get to know more about Prisa Brand Solutions and our capabilities to connect and engage with the U.S. Hispanic Audience. We are a one-stop solution for your digital efforts, designed to convert customers into consumers. Prisa owns and operates more than 50 sites and radio stations to connect whit the U.S. Hispanic Audience. Don’t forget that in-culture …

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Telecom Industry: Hispanics have become Super Consumers

According to Nielsen, Hispanics have become Super Consumers. Their high usage and engagement with mobile devices cross-functionally provide an interesting opportunity for those in the mobile space. With a population that will account for more than half of the population growth in the U.S. by 2020 and nearly 85% of growth by 2060, their current $1.4 …

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AS.COM joins forces with Twitter to revolutionize its live feeds

Published by: as.com AS readers will be able to enjoy more interactive, more comprehensive and more engaging real-time coverage of sporting events. The newspaper has reached an agreement with Twitter that will see selected content from the social-media platform directly integrated into its live online feeds, which in turn will also feature more multimedia elements: photos, videos, …

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Prisa Brand Solutions: No. 1 Hispanic Ad Focus

Prisa Brand Solutions, one of the largest global media groups in Spain and in Spanish-speaking markets, tops the ranks as the company with the greatest reach in the U.S. Hispanic market. Prisa Brand Solutions operates its own websites targeting Hispanic audiences all around the world. These include elpais.com, which has become one of the most …

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Prisa Brand Solutions’ Growth Strategy Continues with New Hires in Sales and Business Development in the United States

Ashley Perkins and Laura Saldivar will continue to drive sales growth for Prisa Brand Solutions in the U.S. Hispanic market. Prisa Brand Solutions, the largest global media group in Spain and in the U.S. to reach Hispanic audiences, today announced the appointments of Ashley Perkins as East Coast VP of Sales, and Laura Saldivar as …

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Is Spanish important for your multicultural marketing plan?

According to the U.S. Census data, the number of Spanish speakers in the country has been continuously growing since 1980, from an estimated 10 million to 15 million in 1990, 25 million in 2000, and 37 million in 2015, and it is estimated to reach up to 41 Million in the next 3 years. Simmons …

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