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Prisa Brand Solutions in the U.S. Hispanic Market

Get to know more about Prisa Brand Solutions and our capabilities to connect and engage with the U.S. Hispanic Audience. We are a one-stop solution for your digital efforts, designed to convert customers into consumers. Prisa owns and operates more than 50 sites and radio stations to connect whit the U.S. Hispanic Audience. Don’t forget that in-culture …

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Telecom Industry: Hispanics have become Super Consumers

According to Nielsen, Hispanics have become Super Consumers. Their high usage and engagement with mobile devices cross-functionally provide an interesting opportunity for those in the mobile space. With a population that will account for more than half of the population growth in the U.S. by 2020 and nearly 85% of growth by 2060, their current $1.4 …

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AS.COM joins forces with Twitter to revolutionize its live feeds

Published by: as.com AS readers will be able to enjoy more interactive, more comprehensive and more engaging real-time coverage of sporting events. The newspaper has reached an agreement with Twitter that will see selected content from the social-media platform directly integrated into its live online feeds, which in turn will also feature more multimedia elements: photos, videos, …

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Prisa Brand Solutions: No. 1 Hispanic Ad Focus

Prisa Brand Solutions, one of the largest global media groups in Spain and in Spanish-speaking markets, tops the ranks as the company with the greatest reach in the U.S. Hispanic market. Prisa Brand Solutions operates its own websites targeting Hispanic audiences all around the world. These include elpais.com, which has become one of the most …

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Is Spanish important for your multicultural marketing plan?

According to the U.S. Census data, the number of Spanish speakers in the country has been continuously growing since 1980, from an estimated 10 million to 15 million in 1990, 25 million in 2000, and 37 million in 2015, and it is estimated to reach up to 41 Million in the next 3 years. Simmons …

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Infographic: Facts on the Latino Vote

According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made up an …

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Prisa Brand Solutions Announces Appointment of Two Senior Executives to Continue Lead Sales and Business Development in the United States

*Press release: Evelyn Adames and Edith Carranza will help drive growth of sales for Prisa Brand Solutions in the U.S. Hispanic market. Prisa Brand Solutions, the premier media group in Spanish-speaking markets, today announced the appointment of Evelyn Adames, based in New York, and Edith Carranza, based in Miami, to lead the company’s sales strategy …

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Hispanic female leaders in the digital content monetization industry

Published by: HispanicAd.com Alicia López (Webconsultas), Guiedani Nogueda López  (GINMedia), Denisse Caballero (Mobvious), Prisca Dumas (Summon Press) and Natalia Garza (Multimedios Digital) tell us about the challenges in the digital content industry. In the digital industry nowadays it’s really common to talk about content monetization. For the Merriam-Webster Dictionary to “Monetize” means “to coin into …

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¿Cómo impactar a la audiencia hispana en Estados Unidos?

Publicado en: jalacoste.com Por: Isabel Rafferty, CEO Mobvious El marketing móvil es una de las formas más eficaces para hacer llegar publicidad u otra información a un gran grupo de personas. Los jóvenes, sobre todo, usan de forma generalizada e intensiva el teléfono móvil; por ello poder impactar en dicho terminal es una vía eficaz …

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Simmons Report: “Advertising in Spanish matters, even among English-dominant Hispanics”

According to a Simmons Report 2018: Hispanics, even many English-dominant Hispanics, still have emotional ties to the Spanish language that carry over to companies that advertise in Spanish. For instance, 53% of Spanish-dominant Hispanics and 27% of English-dominant Hispanics say, “When I hear a company advertise in Spanish, it makes me feel like they respect …

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