Isabel Rafferty of Mobvious: Brands Need To Grow With The Hispanic Audience

Published by Produ Media  According to Isabel Rafferty, Founder, and CEO of the Mobvious America mobile marketing firm, brand communications must go beyond language. “Is it about advertising brands in the Spanish language or actually speaking to Hispanic hearts? As marketers, we need to be part and parcel of the Latino market to truly understand …

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Isabel Rafferty de Mobvious: Las marcas necesitan crecer con la audiencia hispana

Published by Produ Media  Para la fundadora y CEO de Mobvious América, Isabel Rafferty, la marcas deben ir mucho más allá del idioma. “¿De qué se trata? ¿De que nuestras marcas hablen español o de que realmente les hablen a los corazones hispanos? Como anunciantes, debemos ser parte del mercado latino para comprenderlo realmente y …

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Use the Spanish Language to Reach the Hispanic Soul

Isabel Rafferty, Founder and CEO, Mobvious.  The celebration of Hispanic Heritage Month in the U.S. provides an opportune moment to reflect on the many ways that this community’s traditions and customs have shaped the nation’s personality. By the year 2020 there will be an estimated 40 million Spanish speakers in the U.S. Reaching that large …

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Isabel Rafferty CEO de Mobvious : La publicidad móvil y los millennials hispanos en Estados Unidos

Es una realidad que en la actualidad, el uso de los móviles hoy en dia crece a pasos agigantados en el mundo, y más aún en la población hispana en los Estados Unidos. En términos de publicidad y marketing existen grandes oportunidades para las marcas aprovechen este crecimiento en esta importante población, tanto en el …

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How To Win Hearts Of Hispanic Millennials With Mobile Marketing

Published in Mediapost by Isabel Rafferty, CEO Mobvious It’s no secret the Hispanic market has become an attractive segment for global and local companies, due to its size. Per Nielsen, the U.S. Latino population will reach more than 119 million people by 2060. In addition, it has shown a significant rise in their purchasing power, …

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Time To Add Hispanic Marketing To Your Shopping Cart

Published in Forbes by Isaac Mizrahi In 2017, a few business media outlets reported U.S. retail sales were diminishing due to a decline in Hispanic consumer visits, driven mostly by the political environment and fear around the immigration debate. The perception was that a sizable number of Hispanics were shopping less because they were afraid …

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Ad Age’s Hispanic Fact Pack 2018 Presents the Leading Ad Focus Companies of the U.S. Hispanic Market

Mobvious, the company specialized in providing digital advertising solutions to the U.S. Hispanic market, and recently acquired by Prisa Brand Solutions, has been placed at the third spot on the Hispanic Fact Pack 2018 ranking as one of the networks with the highest reach within the Hispanic market in the United States. According to Ad …

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Mobvious destaca en el top 3 de empresas de mercadeo digital para el mercado hispano

Mobvious, la empresa especializada en brindar soluciones de publicidad digital para el mercado hispano en EE UU que fue adquirida recientemente por Prisa Brand Solutions, destaca como una las redes con mayor alcance en el mercado hispano de EE UU. Según la publicación de Ad Age, Mobvious escaló a la tercera posición en 2018 desde la posición número …

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