Insights and Content to Connect Brands with the Multicultural and Hispanic Audience

Latina Leadership: An Interview With Mobvious CEO Isabel Rafferty

Interview by Court Stroud published in  She must be the secretary — or so some people assume. She’s young, female and a Mexican immigrant. These people are wrong. Isabel Rafferty is the Chief Executive Officer of Mobvious America, a mobile marketing solution company focused on the U.S. Hispanic marketplace.   “Life and

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Use the Spanish Language to Reach the Hispanic Soul

Isabel Rafferty, Founder and CEO, Mobvious.  The celebration of Hispanic Heritage Month in the U.S. provides an opportune moment to reflect on the many ways that this community’s traditions and customs have shaped the nation’s personality. By the year 2020 there will be an estimated 40 million Spanish speakers in the U.S. Reaching

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How To Win Hearts Of Hispanic Millennials With Mobile Marketing

Published in Mediapost by Isabel Rafferty, CEO Mobvious It’s no secret the Hispanic market has become an attractive segment for global and local companies, due to its size. Per Nielsen, the U.S. Latino population will reach more than 119 million people by 2060. In addition, it has shown a significant rise in their

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Time To Add Hispanic Marketing To Your Shopping Cart

Published in Forbes by Isaac Mizrahi In 2017, a few business media outlets reported U.S. retail sales were diminishing due to a decline in Hispanic consumer visits, driven mostly by the political environment and fear around the immigration debate. The perception was that a sizable number of Hispanics were shopping less because they

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