Blog

Insights and Content to Connect Brands with the Multicultural and Hispanic Audience

Mobile ad technology: 4 powerful takeaways for businesses on the Hispanic market

Published by Hernan Tagliani for bizjournals.com Technology has fundamentally changed the consumer experience and the marketing rulebook. According to the Nielsen report, 60 percent of U.S. Hispanics were born or grew on the Internet era vs. 40 percent of non-Hispanics. U.S. Hispanics over-index by 9 percent for smartphone ownership and 99 percent of their households

Read More »

Mujeres líderes e hispanas en la industria de monetización de contenidos digitales

Publicado en: marketingdirecto.com Alicia López, Guiedani Nogueda López, Denisse Caballero, Prisca Dumas y Natalia Garza nos hablan sobre los retos en la industria de los contenidos digitales. En la industrial digital hoy en día es frecuente hablar de la monetización de contenidos. Para la Real Academia “Monetizar” significa “hacer moneda”, que en palabras más simples

Read More »

Mobvious Now #3 Mobile Ad Company for U.S. Hispanics

That’s up from #5; Ad Age’s Hispanic Fact Pack 2018 ratifies Prisa acquisition Brands that want to reach U.S. Hispanics should look to Mobvious. So says Advertising Age’s Hispanic Fact Pack 2018, which ranks Mobvious #3 among all mobile companies, up from #5 a year earlier. Mobvious, which specializes in providing mobile advertising

Read More »

Latina Leadership: An Interview With Mobvious CEO Isabel Rafferty

Interview by Court Stroud published in Forbes.com  She must be the secretary — or so some people assume. She’s young, female and a Mexican immigrant. These people are wrong. Isabel Rafferty is the Chief Executive Officer of Mobvious America, a mobile marketing solution company focused on the U.S. Hispanic marketplace.   “Life and

Read More »

Use the Spanish Language to Reach the Hispanic Soul

Isabel Rafferty, Founder and CEO, Mobvious.  The celebration of Hispanic Heritage Month in the U.S. provides an opportune moment to reflect on the many ways that this community’s traditions and customs have shaped the nation’s personality. By the year 2020 there will be an estimated 40 million Spanish speakers in the U.S. Reaching

Read More »

How To Win Hearts Of Hispanic Millennials With Mobile Marketing

Published in Mediapost by Isabel Rafferty, CEO Mobvious It’s no secret the Hispanic market has become an attractive segment for global and local companies, due to its size. Per Nielsen, the U.S. Latino population will reach more than 119 million people by 2060. In addition, it has shown a significant rise in their

Read More »

Time To Add Hispanic Marketing To Your Shopping Cart

Published in Forbes by Isaac Mizrahi In 2017, a few business media outlets reported U.S. retail sales were diminishing due to a decline in Hispanic consumer visits, driven mostly by the political environment and fear around the immigration debate. The perception was that a sizable number of Hispanics were shopping less because they

Read More »