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Insights and Content to Connect Brands with the Multicultural and Hispanic Audience

Infographic: Hispanic Centennials – English or Spanish?

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The CMC 2019 Guide has new market data and insights on Hispanic Centennials, including statistics, digital habits, cultural nuances, purchase behavior, high-purchase categories, and favorite brands. Check out our new infographic

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The Power of Radio with the Hispanic Audience

According to Nielsen, the radio continues to be ‘the top reach vehicle’ for Hispanic adults   Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. Hispanics represent 17% of the U.S. population and by 2060 will comprise 28%,

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Infographic: Facts on the Latino Vote

According to the Pew Research Center, Latinos make up an increasing share of the U.S. electorate. A record 29 million Latinos were eligible to vote in the past year’s midterm elections, accounting for 12.8% of all eligible voters, a new high. While it’s too soon to know how many voted and their turnout rate, Latinos made

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New Infographic: The New Mainstream is Multicultural

According to The Center for Multicultural Science, In 2018, the non-Latino White population made up about 60% of the U.S. population. Conversely, by 2060, the multicultural segments are projected to make up the majority (56%) of the United States population. This infographic used some insights from The Center for Multicultural Science latest report

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Infographic: Soccer (fútbol) consumption in Hispanics Americans

Soccer (fútbol) has long been a favorite sport among Hispanic fans. According to Nielsen: Sports viewership typically varies by race and ethnicity, and for soccer, U.S. Hispanic viewers accounted for the vast majority of viewership in 2017. In fact, Hispanics accounted for an overwhelming 68% of soccer’s viewership during the year, compared to about 12%

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Prisa Brand Solutions Announces Appointment of Two Senior Executives to Continue Lead Sales and Business Development in the United States

*Press release: Evelyn Adames and Edith Carranza will help drive growth of sales for Prisa Brand Solutions in the U.S. Hispanic market. Prisa Brand Solutions, the premier media group in Spanish-speaking markets, today announced the appointment of Evelyn Adames, based in New York, and Edith Carranza, based in Miami, to lead the company’s

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Hispanic female leaders in the digital content monetization industry

Published by: HispanicAd.com Alicia López (Webconsultas), Guiedani Nogueda López  (GINMedia), Denisse Caballero (Mobvious), Prisca Dumas (Summon Press) and Natalia Garza (Multimedios Digital) tell us about the challenges in the digital content industry. In the digital industry nowadays it’s really common to talk about content monetization. For the Merriam-Webster Dictionary to “Monetize” means “to

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¿Cómo impactar a la audiencia hispana en Estados Unidos?

Publicado en: jalacoste.com Por: Isabel Rafferty, CEO Mobvious El marketing móvil es una de las formas más eficaces para hacer llegar publicidad u otra información a un gran grupo de personas. Los jóvenes, sobre todo, usan de forma generalizada e intensiva el teléfono móvil; por ello poder impactar en dicho terminal es una

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Hispanic female leaders in the digital content monetization industry

Published by: HispanicAd Alicia López (Webconsultas), Guiedani Nogueda López  (GINMedia), Denisse Caballero (Mobvious), Prisca Dumas (Summon Press) and Natalia Garza (Multimedios Digital) tell us about the challenges in the digital content industry. In the digital industry nowadays it’s really common to talk about content monetization. For the Merriam-Webster Dictionary to “Monetize” means “to

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Mobile ad technology: 4 powerful takeaways for businesses on the Hispanic market

Published by Hernan Tagliani for bizjournals.com Technology has fundamentally changed the consumer experience and the marketing rulebook. According to the Nielsen report, 60 percent of U.S. Hispanics were born or grew on the Internet era vs. 40 percent of non-Hispanics. U.S. Hispanics over-index by 9 percent for smartphone ownership and 99 percent of their households

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