Blog

Insights and Content to Connect Brands with the Multicultural and Hispanic Audience

Tips for Planning Hispanic Media Campaigns

According to Nielsen, the ability to maximize the return of advertising investment through the use of more media channels without increasing budget is critical in maximizing strategies to best serve the U.S. Hispanic Consumers. Take a look at some tips for more efficient planning for agencies and advertisers to connect with the Hispanic

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Latin America Travel Trends and the importance of the content

Focusing on Mexican, Brazilian and Argentinean travelers, a study made by Expedia explores the intricacies of these three unique markets. Travelers in these countries show distinct preferences, like a method of travel and where they travel as well as specific motivations and sources of influence for traveling as it relates to content, advertisers,

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Publishers and its Valuable First-Party Data

Nowadays, the quality of the data used to connect with audiences is more important than ever. It is essential to send an adequate and correct message, especially when you need to connect with such a specific audience as the Hispanic one. Learn more about the power of publishers’ data in our latest infographic!

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Save the Date: Hispanic Heritage Month

Hispanic Heritage Month (from September 15th to October 15th) celebrates the long and important presence of Hispanics in the United States. During this important date, Prisa Brand Solutions offers media digital solutions in its owned and operated websites to help the brands and advertisers to connect and engage with the U.S. Hispanic Audience.

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Some facts about the hispanic travel market

It is a fact that Hispanics consume media in English and Spanish. Probably, if you’re only trying to connect with this audience in a single language, you are missing more opportunities to engage with the entire family, like the Abuela (grandmother). Don’t forget this: “Might a grandmother is paying for the trip and

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USWNT Victory Tour: Hispanics Drive Passion For Women’s Football

New infographic: USWNT and why it is important to connect during this important event with the U.S. Hispanic fans. Fanaticism about women’s football is driven mainly by Hispanics: nearly three-fifths of respondents in a study described themselves as female soccer fans, a quarter unconditionally, compared with 39% of non-Hispanics. With the US national team

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Prisa Brand Solutions in the U.S. Hispanic Market

Get to know more about Prisa Brand Solutions and our capabilities to connect and engage with the U.S. Hispanic Audience. We are a one-stop solution for your digital efforts, designed to convert customers into consumers. Prisa owns and operates more than 50 sites and radio stations to connect whit the U.S. Hispanic Audience. Don’t forget

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Telecom Industry: Hispanics have become Super Consumers

According to Nielsen, Hispanics have become Super Consumers. Their high usage and engagement with mobile devices cross-functionally provide an interesting opportunity for those in the mobile space. With a population that will account for more than half of the population growth in the U.S. by 2020 and nearly 85% of growth by 2060,

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AS.COM joins forces with Twitter to revolutionize its live feeds

Published by: as.com AS readers will be able to enjoy more interactive, more comprehensive and more engaging real-time coverage of sporting events. The newspaper has reached an agreement with Twitter that will see selected content from the social-media platform directly integrated into its live online feeds, which in turn will also feature more multimedia elements:

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Prisa Brand Solutions: No. 1 Hispanic Ad Focus

Prisa Brand Solutions, one of the largest global media groups in Spain and in Spanish-speaking markets, tops the ranks as the company with the greatest reach in the U.S. Hispanic market. Prisa Brand Solutions operates its own websites targeting Hispanic audiences all around the world. These include elpais.com, which has become one of

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